4 Important Questions Your Web Designer Should Ask You Before They Design Your Personal Training Website

Getting a website up and running to promote your fitness or personal training business *should* be a straight-forward process.

But have you ever had that feeling when working with someone that you just don’t know whether they really “get” you, understand quite what it is you’re looking for or never seem to advise you on what will be best to promote your fitness business?

Whilst some web design firms may tell you not to worry, sit back and relax and they’ll cook you up something snazzy to help you attract more personal training clients, in our experience it doesn’t quite work like that…

Unfortunately, if you want a website that actually does something for your business (generates leads, answers prospects’ questions, helps keep leads warm) rather than just look snazzy, it will require you to provide some input into the process to ensure the website reflects what you can do for your clients – and just who it is you’re trying to reach in the first place.

Here are 4 important questions your web designer should ask you before they even start designing your business website…

#1 What’s the purpose of your website?

To design an *effective* website for your personal training business (one that does what you want it to do), this should be the first question a designer asks you. The purpose of your site (to attract interested people, the showcase your wares, to interact with prospects, to provide additional support etc.) will determine the functionality, lay out and even the look and feel of your site.

If your designer doesn’t ask you this, how can they build you a site that will do the job you want it to?

#2 Who is your target market?

Another crucial question which can determine the navigation, layout, contents and look and feel of the site; web designers who don’t ask this will usually design something they think looks great – and you may even think so too – but will your target market think the same or will it just turn them off?

#3 What messages are you looking to convey on your website?

Like the above question, the kind of messages and the way you want to convey them on your site is something your designer needs to know; if you’d like to convey a modern, high tech, ‘with the times’ approach then using video or audio to do this may be a great choice to share your message; if you’d rather convey a more traditional, old-fashioned message, then this may not be such a great choice.

It once again all comes back to your target market and the way they’ll respond most effectively to the messages you’re looking to convey.

#4 How often do you think you’ll need to be able update your website?

If you’d like your personal training website to be a living, breathing work in progress or you’re not quite clear on your message or whether you’ve honed the copy correctly – and you’re likely to want to make frequent updates to the site even once it’s built – then think about how expensive this might get when you have to pay your web guy to make the tiniest of changes for you.

They will (and should be) charging for this and therefore asking this question before they get started on anything may determine the web platform they build your site upon. There are many options which allow you to update your own website, just ask your web design company about the most suitable one for you.